Last day of the Social Media Challenge and truly, it’s been great to read and share content with the Social Media Club. Learning a lot and engaging with more interesting people is a great form of inspiration.
With my recent knowledge from SFU (Digital Communications Certificate), working for an Advertising Agency and Natalie’s Social Media Challenge, I know that Social Media is about:
Building a community
When I think about it, I often ask myself these questions…
– Who is your fan?
– Who shares content about your brand?
– How can your product/service enhance your consumer’s lifestyle?
Creating a Social Blueprint
– What does the brand stand for?
– What is the brand’s personality
Having an Editorial Calendar
– Helps you to create specific content for your audience
– Is an excellent way to stay organized
– You can track major events that are relevant to your audience
Being Social and especially Be Human
With so many social media platforms out there sometimes we forget that a fact, a quote, or a digital connection can live longer and remain searchable/archivable forever. However, you need to keep in mind that great relationships are also built through face-to-face conversations. Go outside and meet new people!
Twitter, Facebook, LinkedIn, Google+, YouTube, Pinterest and other social platforms are there for listening, conversing, redirecting and pitching (just to mention a few).
Measure and Monitor
– Schedule, share content and manage different social media accounts (Buffer)
– Monitor and track conversations on Twitter & FB and find influencers (HootSuite)
– Track your visitors and analyze how they browse your page (Google Analytics)
– Check popularity scores (Klout)
– Search and analyze the Social Web (Topsy or IceRocket)
– Measure the magnitude of your brand (How Sociable)
– Blogger Outreach (Technorati)
These are some of my daily tasks and I am continuously learning and discovering techniques thanks to blogs like the Suitcase Entrepreneur. It’s a hard work but you have to do it in order to build your brand and your business.
Thanks for reading and stay social!